Tuesday, January 25, 2011

Blog Entry #6: Logo Parodies that speak the truth




This logo is one that I found from the competition organized by Greenpeace, and I chose it because it was a clear representation to me of what has happened. The creator has incorporated the British Petroleum's logo colours and put them onto the birds' wings. The bird is coloured completely in black because that's what the effects of the spilled oil have on them, especially ducks, swans, and other birds that live near the water.


The logo itself uses colour, shape, contrast, and is asymmetrical. The contrast between the bright yellow, and green colours and the black bird background makes them stand out more. And although the wings seems to be symmetrical (or close to it), they aren't exactly right, so the image is asymmetrical.


This is just one logo out of hundreds, even thousands, made by people worldwide concerned about our environment. You can see that there's no real "love" shown towards BP, and their corporate identity speaks for itself. People blame corporate oil companies such as British Petroleum for the destruction of our environment, and though they are right, (the spill is a good example why!) they aren't the sole reason why, humans just find it easier to blame others, instead of accepting responsibility and doing something about it to change. Not that I try to make BP look innocent because they are obviously responsible, for more than just the oil spill, but the main reason there's blame on oil companies is because we blame them for the environment crisis we are faced with.

1 comment: